Social Media
Summary by Editor: ICP stands for “Ideal Customer Profile,” describing the audience most likely to benefit from your product or service. On LinkedIn, ICP helps marketers and sales teams refine targeting and personalize outreach for higher conversions. It appears in company pages, job listings, and ...
Summary by Editor: ATS stands for “Applicant Tracking System,” a software tool used by recruiters to manage and screen applications. On LinkedIn, ATS determines which resumes reach hiring managers based on keyword optimization and formatting. Using the right keywords, formatting your resume simply,...
Summary by Editor: TL;DR stands for “Too Long; Didn’t Read,” a popular acronym simplifying lengthy LinkedIn posts into short, impactful summaries. It helps professionals communicate complex ideas clearly, saving readers time while increasing engagement. Commonly used in post intros, conclusions, an...
Summary by Editor: “LION” stands for LinkedIn Open Networker, describing users open to connecting with anyone for professional growth. These users promote inclusivity and high visibility by connecting beyond personal or workplace circles. LION appears in profile headlines, About sections, and hasht...
Summary by Editor: CPV stands for Cost Per View: a payment model on YouTube where advertisers pay when their video ad is watched or interacted with. A ‘view’ for CPV purposes typically means the viewer watched 30 seconds or more of the ad, or interacted with a CTA overlay. Lowering CP...
Summary by Editor: MCN stands for Multi‑Channel Network: a company that partners with multiple YouTube creators to provide services and revenue‑sharing. They help with brand deals, monetization, rights management and growth, but you give up a portion of control and revenue. You don’t need to join a...
Summary by Editor: “CC” on YouTube stands for Closed Captions—text tracks viewers can enable to read what’s spoken or heard in the video. Closed captions boost accessibility, viewer retention, and discoverability, especially for mobile and silent‑viewing audiences. Creators should upload or edit c...
Summary by Editor: RPM stands for Revenue Per Mille: what you earn per 1,000 views on YouTube, across all monetization sources. It gives a more accurate creator‑facing metric compared to CPM, and is key for monetization strategy. Improving RPM involves increasing retention, targeting ...
Summary by Editor: AVD stands for “Average View Duration,” a core YouTube metric that measures how long viewers watch your videos on average. It directly affects video performance, including ranking in search and suggested videos through YouTube’s algorithm. Improving AVD involves str...
Summary by Editor: Scheduling Instagram posts boosts consistency and engagement without manual effort. Using Meta’s Creator Studio or other tools like Later and Buffer simplifies the scheduling process. Post timing and frequency matter—plan for when your audience is most active for better rea...
Summary by Editor: On Instagram, “flagging” is another term for reporting a post or user. The flag icon under posts is actually a save feature, not a report function. To officially “flag” content, use the “Report” option on the post or profile. Reporting helps Instagram enforce co...
Summary by Editor: “AMOS” on TikTok stands for “Add Me On Snapchat,” often seen in captions and bios. It’s used by creators to direct followers from TikTok to their Snapchat accounts. This acronym reflects the platform's cross-promotion culture among Gen Z users. AMOS is especiall...