How Much Do Instagram Influencers Make? ( Followers Based )
According to many digital marketers, influencer pricing can vary but a good rule to follow is one cent per follow, which makes $100 per 10k followers.
From there other factors come into consideration as engagement rate, client’s financial plan, length of the campaign, and other specifics can differ.
According to Instagram influencer Matt Crump’s Instagram Story, general pricing for all influencers look like this:
- 5-10k = $100 – $500
- 10-25k = $500 – $800
- 25-50k = $800 – $1500
- 50-100k = $1500 – $2000
- 100-250k = $2000 – $6000
- 250k-1m = $6000 – $10000
- 1m+ = $10000+
As you consider these numbers, you would not expect a micro-influencer with 50k Instagram followers to pay his or her rent with ad money.
However, many micro-influencers quit their day jobs when they hit the 100k cap to focus on creating more content. That is why we call influencers under 100k followers micro-influencers.
But people tend to trust micro-influencers more than controversial names like Kim Kardashian, Selena Gomez, etc. Something about them makes them come off as trustworthy persons.
People’s thoughts about why this is happening are indicating similar and aspiring lifestyles.
Because people see micro-influencers as ‘someone from within’, they incline to see them as friendly persons and they engage with those micro-influencers more.
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As a matter of fact, influencers’ engagement rates drop when their follower numbers go up.
Digital marketers explain this with the same old reasons.
3 Comments
How much money Instagram pays per comment
How much does Instagram pay might be the right question but with the wrong intent. Instagram doesn’t pay you directly but you can earn money through the app.
I have over 6000 followers on instagram but not start getting money till now. please help me by knowing, do i need to add my payment method in Instagram and after when i start getting money from instagram?
Many thanks,
Chiranjeev Gautam