Instagram imposes daily limits on actions like liking, following, commenting, messaging, and posting to prevent spam and automation, with restrictions varying based on account activity and history. In 2025, users can like up to 1,000 posts, follow 200 accounts, comment around 180–200 times, send 50–70 DMs, and unfollow 150–200 accounts daily. To avoid restrictions, users should space out their actions, prioritize meaningful interactions, build trust gradually especially for new accounts avoid automation tools, and monitor their activity regularly. Following these best practices ensures steady growth while maintaining compliance with Instagram’s guidelines.
What Are Instagram Daily Limits?
Instagram’s daily limits control actions like liking, following, commenting, messaging, and posting to prevent spam and misuse. These restrictions vary based on account age, activity, and engagement patterns. Common limitations include:
- Liking posts: A cap on daily likes to prevent spam.
- Following accounts: Limits on how many users you can follow daily.
- Comments: Excessive commenting can trigger temporary restrictions.
- Direct Messages (DMs): Messaging too many users in a short period may lead to limitations.
These measures help maintain a positive user experience by encouraging organic interactions. The platform also allows up to 10 pictures in a single post.
Instagram Daily Limits in 2025
In 2025, Instagram’s daily limits have become stricter, reflecting the platform’s continued commitment to combating spam and automation. Here’s what you need to know:
- Liking: Users can like up to 1,000 posts per day, spread over 24 hours. Rapidly liking posts in quick succession may trigger warnings or temporary blocks.
- Following: The limit for following is 200 accounts per day for most users. For newer accounts, this number may be lower.
- Comments: A user can post approximately 180-200 comments per day. Spamming repetitive or generic comments is discouraged.
- Direct Messages: Instagram allows 50-70 DMs daily, particularly when messaging people who don’t follow you back.
- Unfollowing: Similar to following, users can unfollow up to 150-200 accounts per day without facing restrictions.
These limits apply universally, but the specifics may vary based on your account’s history and engagement levels. There are some rules with which you can share on Instagram.
How to Beat Instagram Limits
If you want to maximize your Instagram engagement without triggering daily limits, it’s essential to follow best practices that align with Instagram’s guidelines. Below are detailed strategies to help you grow your account while staying within the platform’s safe usage boundaries.
Space Out Your Activities
Performing too many actions such as liking, following, or commenting in a short time can make your activity appear spammy to Instagram’s algorithm. This can lead to temporary restrictions or even a shadowban.
Best Practices:
- Distribute your likes, follows, and comments throughout the day instead of performing them all at once.
- Avoid bulk actions, such as following or unfollowing dozens of accounts in a few minutes.
- Take natural breaks between activities to mimic organic user behavior.
By spacing out your actions, you reduce the risk of being flagged as a bot or spam account.
Focus on Quality Over Quantity
Instead of trying to interact with as many accounts as possible, prioritize meaningful engagements that drive genuine interactions. Instagram values authentic user behavior, and mass interactions can lead to account restrictions.
Best Practices:
- Leave thoughtful and engaging comments instead of generic ones like “Nice post!”
- Follow accounts that align with your interests or niche instead of random users.
- Prioritize engaging with your followers by responding to comments and messages.
Building strong relationships with your audience will enhance engagement rates and improve content visibility in Instagram’s algorithm.
Build Trust Gradually
If you recently created an Instagram account, take a slow and steady approach to growth. Instagram monitors new accounts closely for suspicious behavior, and aggressive activity can trigger limitations.
Best Practices:
- Avoid following more than 50–100 accounts per day in the first few months.
- Start by engaging with your existing followers before reaching out to new ones.
- Gradually increase activity over time rather than making sudden spikes in interactions.
A cautious approach helps establish your credibility and ensures long-term account stability.
Avoid Using Bots or Automation
Automated tools that like, comment, or follow accounts on your behalf may promise rapid growth, but they violate Instagram’s policies and put your account at risk of being banned.
Best Practices:
- Avoid third-party apps that offer automated engagement or follower growth.
- Stick to manual interactions to ensure authenticity and compliance with Instagram guidelines.
- If using scheduling tools, make sure they are Instagram-approved (e.g., Facebook Creator Studio).
Organic engagement is always safer and more effective in the long run.
Monitor Your Activity Regularly
Keeping track of your Instagram actions is crucial to avoid hitting limits. If you notice restrictions, take a break before resuming activity to prevent harsher penalties.
Best Practices:
- Monitor how many actions you take daily and avoid exceeding estimated limits.
- If you receive a warning or restriction, pause your activity for at least 24 hours.
- Regularly check Instagram’s latest policies, as limits may change over time.
Being mindful of your activity ensures your account remains in good standing and helps you maintain steady growth.
