Instagram imposes daily limits on actions like liking, following, commenting, messaging, and posting to prevent spam and automation, with restrictions varying based on account activity and history. In 2025, users can like up to 1,000 posts, follow 200 accounts, comment around 180–200 times, send 50–70 DMs, and unfollow 150–200 accounts daily. To avoid restrictions, users should space out their actions, prioritize meaningful interactions, build trust gradually especially for new accounts avoid automation tools, and monitor their activity regularly. Following these best practices ensures steady growth while maintaining compliance with Instagram’s guidelines.
What Are Instagram Daily Limits?
Instagram’s daily limits control actions like liking, following, commenting, messaging, and posting to prevent spam and misuse. These restrictions vary based on account age, activity, and engagement patterns. Common limitations include:
- Liking posts: A cap on daily likes to prevent spam.
- Following accounts: Limits on how many users you can follow daily.
- Comments: Excessive commenting can trigger temporary restrictions.
- Direct Messages (DMs): Messaging too many users in a short period may lead to limitations.
These measures help maintain a positive user experience by encouraging organic interactions. The platform also allows up to 10 pictures in a single post.
Instagram Daily Limits in 2025
In 2025, Instagram’s daily limits have become stricter, reflecting the platform’s continued commitment to combating spam and automation. Here’s what you need to know:
- Liking: Users can like up to 1,000 posts per day, spread over 24 hours. Rapidly liking posts in quick succession may trigger warnings or temporary blocks.
- Following: The limit for following is 200 accounts per day for most users. For newer accounts, this number may be lower.
- Comments: A user can post approximately 180-200 comments per day. Spamming repetitive or generic comments is discouraged.
- Direct Messages: Instagram allows 50-70 DMs daily, particularly when messaging people who don’t follow you back.
- Unfollowing: Similar to following, users can unfollow up to 150-200 accounts per day without facing restrictions.
These limits apply universally, but the specifics may vary based on your account’s history and engagement levels. There are some rules with which you can share on Instagram.
How to Beat Instagram Limits
If you want to maximize your Instagram engagement without triggering daily limits, it’s essential to follow best practices that align with Instagram’s guidelines. Below are detailed strategies to help you grow your account while staying within the platform’s safe usage boundaries.
Space Out Your Activities
Performing too many actions such as liking, following, or commenting in a short time can make your activity appear spammy to Instagram’s algorithm. This can lead to temporary restrictions or even a shadowban.
Best Practices:
- Distribute your likes, follows, and comments throughout the day instead of performing them all at once.
- Avoid bulk actions, such as following or unfollowing dozens of accounts in a few minutes.
- Take natural breaks between activities to mimic organic user behavior.
By spacing out your actions, you reduce the risk of being flagged as a bot or spam account.
Focus on Quality Over Quantity
Instead of trying to interact with as many accounts as possible, prioritize meaningful engagements that drive genuine interactions. Instagram values authentic user behavior, and mass interactions can lead to account restrictions.
Best Practices:
- Leave thoughtful and engaging comments instead of generic ones like “Nice post!”
- Follow accounts that align with your interests or niche instead of random users.
- Prioritize engaging with your followers by responding to comments and messages.
Building strong relationships with your audience will enhance engagement rates and improve content visibility in Instagram’s algorithm.
Build Trust Gradually
If you recently created an Instagram account, take a slow and steady approach to growth. Instagram monitors new accounts closely for suspicious behavior, and aggressive activity can trigger limitations.
Best Practices:
- Avoid following more than 50–100 accounts per day in the first few months.
- Start by engaging with your existing followers before reaching out to new ones.
- Gradually increase activity over time rather than making sudden spikes in interactions.
A cautious approach helps establish your credibility and ensures long-term account stability.
Avoid Using Bots or Automation
Automated tools that like, comment, or follow accounts on your behalf may promise rapid growth, but they violate Instagram’s policies and put your account at risk of being banned.
Best Practices:
- Avoid third-party apps that offer automated engagement or follower growth.
- Stick to manual interactions to ensure authenticity and compliance with Instagram guidelines.
- If using scheduling tools, make sure they are Instagram-approved (e.g., Facebook Creator Studio).
Organic engagement is always safer and more effective in the long run.
Monitor Your Activity Regularly
Keeping track of your Instagram actions is crucial to avoid hitting limits. If you notice restrictions, take a break before resuming activity to prevent harsher penalties.
Best Practices:
- Monitor how many actions you take daily and avoid exceeding estimated limits.
- If you receive a warning or restriction, pause your activity for at least 24 hours.
- Regularly check Instagram’s latest policies, as limits may change over time.
Being mindful of your activity ensures your account remains in good standing and helps you maintain steady growth.
26 Comments
You cannot follow over 7500 people period, not in a day. You got some info wrong.
Hi,
I just created a new Instagram account but I think I may have posted too many times in an hour and so now Instagram is deleting my posts seconds after I post. Do you know how long this would last or will it go away?
Thanks
It should resolve in a week or so. Please follow their guidelines. Contact them if it’s necessary.
InstaFollowers
Did you manage to fix it
I juat unfollowedmany friends in instagram but suddenly i cannot like or follow other friends can help me with a solution or how can i contact instagram
If I post even 5 or 10 items per day, likes, comments, hashtags, whatever, I get banned for several days. And these are regular posts, not anything bad. It makes it very difficult to use Instagram
what is your profile age
Is problem if i share my post in story and send story in DM to 20-30 persons?
Great information! Thank you for sharing!
Hii…It’s Vidhi Rastogi…Your Article is very helpful for me….Good going…and congratulations for future….Stay Safe!!
Thanks for sharing.
Please, as a new user, how can my comment to post be seen as spam?
Hi. It could be that Instagram may think your new account could be a bot account. That is why they thought of such a limit.
I have 5 instagram repost accounts. I was blocked after I counted 8 reposts in just over an hour. Had no clue, for Instagram does not have a repost limit listed in rules under search and when i type in the question. I see you mention 5 per hour. I reposted 4 in one hour and two hours later when I went to repost I was blocked again.
My other accounts aren’t blocked. I even waited to repost on another account, but the other accounts have not been blocked. You receive no warning. Just no caption or hashtags after posting .
Thank you. So is reposting limits by account. 100 a day and 3 an hour? I was shut down after posting 4 two hours later!
I have been limited to the amount of time reading posts on other accounts. Why is that?
I keep getting a message saying “try again we limit how often you can do certain things on Instagram to protect our community” but the only possible thing I might have done a lot was saving pictures (the bookmark feature on the right) about 100 within a day. Is this why? And how long will it take to resolve?
Did you fix this?
HEAH, I A HAVE BEEN GOING NOW FOR A FEW MONTHS AND PROMOTING THE POSTS TO GAIN FOLLOWING FOR MY DOGS BUT NOW WHEN I TRY ITS NOT ALLOWING ME TO PRTOMOTE AND JUSY GETTING STUCK
I get a try again later restrictions. Every other day. I’m not allowed to read Instagram posts for as long as I want I would be willing to pay for that service
how many unfollow we can ?
I can no longer access saved items and I cannot save any items. It says ingress timed out! I ask for help daily and have never had a response
Is there a limit on how many of your own reels can you share in your story?
I’ve shared 4/5 but the links don’t work from my story as they used to when I only shared one of my reels.
I have an account for 5 years. I follow a popular celebrity and since 4 days ago, his posts no longer come up in my feed nor am I notified when he posts. I have checked and I am neither blocked nor restricted. I do get notification from other accounts, just not his. Likewise, I occasionally get notifications from accounts I have set up for no notifications. I am baffled. Any ideas?
It’s nice to know the limits on Instagram. Especially the like limit.
I have posted 2,000 images of bicycles, food, and family over several years. Can no longer post more images, is that the image limit? I tried to post 8 images from yesterdays bicycle ride and only one posted that brought total to 2000. Today I tried to post using phone apt and nothing posted. I tried to post one image from my Personal Computer and it did not post. I thought there was no posting limit, guess I am wrong.
My Instagram id unblocked please Instagram team
I can post – see others – I can like – but I cannot see my own page – says “couldn’t load posts” I’ve done all security stuff so not hacked…any ideas?