How to Create Instagram Business Account in (2025)

We’ll show you exactly how to do it step by step. So you can unlock Instagram’s business features in just a few minutes.

Quick Overview;

A smartphone (iOS or Android) with the Instagram app installed
An email address or phone number (or existing Instagram account)
Optional: A Facebook Page (recommended but not required)

How to Create Instagram Business Account (Step by Step)

1. Download and Open the Instagram App

If you haven’t already, install the Instagram app from the App Store (iOS) or Google Play (Android).

2. Create a New Instagram Account or Use an Existing One

If you’re new: Tap “Sign Up”, enter your phone/email and set a username and password.
If you already have an account: Simply log in to the profile you want to convert.

3. Go to Your Profile

Tap your profile picture at the bottom right corner to access your profile screen.

4. Tap the Menu (☰) and Go to Settings

Tap the three horizontal lines in the top right.
Choose “Settings and privacy.”

5. Select Account → Switch to Professional Account

Scroll down in the Account section and tap “Switch to professional account.”

6. Choose a Business Category

You’ll be asked to select a category that describes your business (e.g., Retail, Health & Beauty, Blogger).
You can choose to show or hide this category on your public profile.

7. Select “Business” (Not Creator)

You’ll be given two options: Creator or Business.
Choose Business to access all commercial tools like insights, ads and Instagram Shopping.

8. Add Your Contact Information

Enter your business email, phone number or physical address.
This info will appear on your profile as contact buttons (you can hide them later if needed).

9. (Optional) Connect Your Facebook Page

If you want to run Instagram ads or schedule posts via Meta tools, it’s best to link a Facebook Page.
You can skip this step but it’s highly recommended for full business functionality.

10. Customize Your Business Profile

Upload your logo or branded profile photo
Write a clear, keyword friendly bio
Add a website link (use a link in bio tool if needed)
Set up Story Highlights to showcase key content

What Happens After You Create an Instagram Business Account?

So you’ve made the switch your Instagram account is now officially a business profile. But what does that actually mean?

Let’s break down exactly what happens after you hit “Switch to Business” and how it transforms the way you use the platform.

1. You Get Access to Instagram Insights

One of the biggest advantages is access to Instagram’s built in analytics dashboard. Under the Insights tab, you can now view detailed data about:

Your audience demographics
Reach and impressions
Profile visits and clicks
Post performance metrics (likes, saves, shares)
Instagram account engagements over time

These insights help you understand what works and more importantly what doesn’t so you can fine tune your content strategy and grow more efficiently.

2. You Unlock Business Tools Like Ads and Shopping

With your business account you can:

Run targeted ad campaigns
Promote posts directly from your feed
Tag products in posts and stories
Set up a full Instagram Shop linked to your website

This gives you the power to go beyond just growing followers you can now convert them into actual customers.

3. You Add Contact Buttons and Call to Actions

Business profiles let you display:

An email button
A phone number
A location/directions link

These features make it easier for potential customers to reach out a crucial detail if you’re trying to start a business on Instagram and build direct relationships with your audience.

4. You Gain a Professional Presence

Your profile now includes a category (e.g., “Clothing Store,” “Consultant,” etc.) and has a cleaner, business forward look.
This instantly boosts credibility especially if you’re using Instagram to promote services, showcase work or drive conversions.

5. You’re Set Up to Scale

Once you’ve set everything up correctly, your business profile becomes a launchpad for growth. Whether you want to reach new followers, drive traffic to your site or sell directly in the app, Instagram’s tools are now built to support your goals.