TikTok’s algorithm has evolved in 2025, but one truth remains: timing matters more than ever. If you’re wondering when to post on TikTok to get the most views, likes, and shares, this guide is for you.
We’ve compiled the best times to post on TikTok in 2025, backed by recent data, industry-specific recommendations, and global trends. Whether you’re an influencer, business, or creator, this guide will help you choose your optimal TikTok posting time and boost your content’s visibility.
Why Timing Is Crucial on TikTok
Before diving into the TikTok posting schedule, let’s clarify: TikTok’s algorithm prioritizes videos that gain fast engagement, especially in the first 30–60 minutes. That means posting when your audience is most active can dramatically increase your chance of going viral. Understanding what counts as a view on TikTok will also help you evaluate whether your posting times are truly effective.
What Are the Best Times to Post on TikTok in 2025?
Based on research from industry leaders and social media analytics tools like Sprout Social and Later, here are the current best TikTok posting times (in your local time zone):
Global Best Times (All Industries Combined):
- Tuesday: 9 a.m.
- Wednesday: 2 p.m.
- Thursday: 5 p.m.
- Saturday: 11 a.m.
These times are based on global engagement trends across different regions and audiences.
Best Day to Post on TikTok
Looking for the absolute best-performing day of the week?
Thursday is the best day to post on TikTok in 2025, especially around 5 p.m.. This is when users are most active, just before entering weekend scrolling mode. If you’re experimenting with creative formats, check out what POV means on TikTok, it’s one of the most engaging styles that pairs perfectly with good timing.
Best TikTok Posting Times by Day
Let’s break it down further:
| Day | Best Time to Post (Local Time) |
| Monday | 6 a.m. / 10 p.m. |
| Tuesday | 9 a.m. / 7 p.m. |
| Wednesday | 2 p.m. / 6 p.m. |
| Thursday | 5 p.m. / 8 p.m. |
| Friday | 3 p.m. / 9 p.m. |
| Saturday | 11 a.m. / 1 p.m. |
| Sunday | 7 p.m. |
TikTok Posting Time by Industry (2025 Edition)
Not all niches have the same peak times. Here’s how industry-specific engagement patterns break down:
Education & School
- Monday to Thursday: 5 p.m.
- Wednesday: 3 p.m.
- Friday: 2 p.m.
Financial Services
- Tuesday & Wednesday: 4–6 p.m.
- Thursday: 9 a.m.
Food & Beverage
- Monday: 12 p.m.
- Wednesday: 6 p.m.
- Friday: 1–3 p.m.
Healthcare & Wellness
- Tuesday & Thursday: 9 a.m.
- Wednesday: 6 a.m.
- Friday: 3 p.m.
Retail & E-commerce
- Monday: 10 a.m.
- Wednesday: 4 p.m.
- Saturday: 12 p.m.
Travel & Hospitality
- Wednesday: 2 p.m.
- Friday: 3 p.m.
- Sunday: 7 p.m.
Final Thoughts
Posting on TikTok at the right time can be the difference between a few likes and a viral hit. By following these data-backed posting windows and analyzing your audience behavior, you’ll dramatically boost your content’s visibility. You can create the perfect caption with our TikTok caption generator to boost your performance! Made a post at the wrong time? No problem, you can still adjust it afterward with this quick guide on how to edit a TikTok video after posting.
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If you’re serious about growing your TikTok brand in 2025, the question isn’t “What to post?” — it’s “When to post?”
