![\"Instagram](\"https:\/\/www.famety.net\/blog\/wp-content\/uploads\/2023\/03\/video-optimization.jpg\")
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$27.25<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
![](\"https:\/\/www.famety.net\/blog\/wp-content\/uploads\/2023\/07\/instagram-likes-slide.webp\")
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$4.5<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
![](\"https:\/\/www.famety.net\/blog\/wp-content\/uploads\/2023\/07\/tiktok-likes-slide.webp\")
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$38.75<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
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$2.99<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n
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$6.2<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n<\/div>\n
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- Instagram Video Format: MOV or MP4<\/li>\n\n\n\n
- Frame rate: 23-60 FPS.<\/li>\n\n\n\n
- Video codec: HEVC or H.264 codec, progressive scan, closed GOP, 4:2:0 chroma subsampling.<\/li>\n\n\n\n
- Audio codec: AAC audio, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).<\/li>\n\n\n\n
- Frame rate: 20-60 FPS.<\/li>\n\n\n\n
- Instagram video dimensions: 864 pixels (width) by 1080 pixels (height.)<\/li>\n\n\n\n
- Picture size:\n
- \n
- Maximum columns (horizontal pixels): 1920<\/li>\n\n\n\n
- Minimum aspect ratio [columns\/rows]: 4 \/ 5<\/li>\n\n\n\n
- Maximum aspect ratio [columns\/rows]: 16 \/ 9<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Bitrate: VBR, 5Mbps maximum<\/li>\n\n\n\n
- Duration: 60 seconds maximum, 3 seconds minimum<\/li>\n\n\n\n
- File size: 100MB maximum<\/li>\n<\/ul>\n\n\n\n
These dimensions and aspect ratio makes your video look as wide as possible. However, since people will watch these videos from a mobile, you should think about making them perfect for a vertical video. If you want to take a shortcut, try out online converters that will make the process easier for you.<\/p>\n\n\n
\n![\"Instagram](\"https:\/\/www.famety.net\/blog\/wp-content\/uploads\/2023\/03\/video-types.jpg\")
<\/figure>\n<\/div>\n\n\nVideo Types That Get Attention<\/h3>\n\n\n\n
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- Videos on Loop<\/strong>: You can Loop your videos through Instagram to make them similar to Vine.<\/li>\n\n\n\n
- Stop Motion Videos<\/strong>: Animation that is captured one frame at a time, with physical objects that are moved between frames. When you playback the sequence of images rapidly, it creates the illusion of movement.<\/li>\n\n\n\n
- Time Lapse Videos<\/strong>: Videos that are essentially speeded up, and time appears to be moving faster.<\/li>\n\n\n\n
- Tutorials<\/strong>: How-to Videos are always going to be relevant and shouldn\u2019t be disregarded.<\/li>\n\n\n\n
- Product in Action<\/strong>: A video of your product being used to show how it works and how it\u2019s useful.<\/li>\n\n\n\n
- Behind the Scenes:<\/strong> Showing transparency like this can really create a trustworthy relationship with your audience.<\/li>\n<\/ul>\n\n\n\n
Keep in mind that the Instagram format for video length must be at most 1 minute. Otherwise, you have to upload your videos to IGTV, which accepts videos up to 60 minutes and 15 minutes if you upload from a mobile device. So, determine your video content according to that. If you are interested in Instagram videos, check the Instagram video downloader<\/a> tool to save your favorite ones!<\/p>\n\n\n
\n![\"photo](\"https:\/\/www.famety.net\/blog\/wp-content\/uploads\/2023\/03\/photo-optimization.jpg\")
<\/figure>\n<\/div>\n\n\nInstagram Photo Optimization<\/h2>\n\n\n\n
In order to optimize how you get perceived on Instagram, you have to put quality photos for your followers<\/a>. The retro days are long gone, and people no longer expect to count the pixels on your content. Therefore, it’s important for you to use the highest resolution possible.<\/p>\n\n\n\n
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- Formats: JPEG, PNG, BMP, and non-animated GIFs<\/li>\n\n\n\n
- Up to 8 MB<\/li>\n\n\n\n
- Square – 1:1 aspect ratio<\/li>\n\n\n\n
- Landscape images – Max 1.91:1<\/li>\n\n\n\n
- Portrait images – 4:5 aspect ratio<\/li>\n\n\n\n
- Aspect ratio: Must be within a 4:5 to 1.91:1 range<\/li>\n\n\n\n
- Minimum resolution: 150×150 (lower resolutions will be scaled up to the minimum)<\/li>\n\n\n\n
- Maximum resolution: 1920×1080 (higher resolutions will be scaled down to the maximum)<\/li>\n<\/ul>\n\n\n\n
![\"aspect](\"https:\/\/www.famety.net\/blog\/wp-content\/uploads\/2023\/03\/aspect-ratio.jpg\")
<\/figure>\n<\/div>\n\n\nAspect Ratio Templates<\/h3>\n\n\n\n
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- Square – 1:1 aspect ratio (for example 1080 x 1080)<\/li>\n\n\n\n
- Portrait images – 4:5 aspect ratio (for example 1350px x 1080px)<\/li>\n\n\n\n
- Landscape images – Max 1.91:1 (for example 1080px x 608px)<\/li>\n\n\n\n
- Story images – 16:9 aspect ratio (for example 1080 x 1920)<\/li>\n<\/ul>\n\n\n\n
If you have more questions, check the Instagram Help<\/a> page for further information.<\/p>\n\n\n\n
Does Video Format Selection Affect View Counts?<\/h2>\n\n\n\n
Video format selection is a structural factor that determines how effectively your content fills the viewer’s screen. When a video uses the right aspect ratio and dimensions, it appears larger, clearer, and more immersive, which increases the chance that users will keep watching. Better retention strengthens engagement signals, and stronger engagement can help increase your Instagram views<\/a>.<\/p>\n\n\n\n
Vertical formats such as 4:5 generally perform better because they use more screen space on mobile devices. Videos that feel visually optimized tend to hold attention longer, leading to higher watch time and more interactions. While choosing the correct format does not guarantee high performance, it improves visibility potential by supporting user-friendly viewing and algorithmic relevance.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
Today, you learned about what makes a photo or video optimized and appear good on your followers’ feeds. As you see, there are so many technical sides required to be handled other than the spirit and soul of the visual you’re creating. If you can’t manage to address these technicalities, your other efforts all be in vain. Do you recall the first photo or video you uploaded on Instagram? We would like to know how it was. If you still have it, you can share it with our visitors down below. We’re going to feature the most interesting ones in this article for promotional purposes. Thank you for choosing Famety!<\/p>\n\n\n\n
- Stop Motion Videos<\/strong>: Animation that is captured one frame at a time, with physical objects that are moved between frames. When you playback the sequence of images rapidly, it creates the illusion of movement.<\/li>\n\n\n\n
- Videos on Loop<\/strong>: You can Loop your videos through Instagram to make them similar to Vine.<\/li>\n\n\n\n